Lecture Croteau and Hoynes Media Society

Lecture Croteau and Hoynes Media Society - September15,2011

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September 15, 2011 Croteau and Hoynes: Media/Society Media Derives from Latin root; means  “the middle” The different technological processes that facilitate communication between (and  are in the middle of) the sender of a message and the receiver of that message  (pp 8) Media=secondary technique, according to Sapir and Postman Mass Media*** Reaches a relatively large audience of usually anonymous readers (pp 8) Structured to send symbols/messages to large number of people Interpersonal Communication 5 Characteristics: An Ideal Type (small group of people;  family) 1) Each person is a sender and receiver of messages One individual does not monopolize the conversation; both people are actively  participating in the conversation 2)Continuous feedback  constantly getting messages/signals/information from the other person no hesitation, delays, no distance problems
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dynamic, fluid situation 3) Multichannel communication channels of speech are speech, gesture (body language, eye contact),  intonation, touch/tactility, smell 4) Utterances are spontaneous even though you planned how the conversation was going to go, good chance  that you will “depart from the script.” Of the moment. 5) Norms of conversation applied equally two parties are equal no one has more authority than the other Mass-Mediated Communication 5 Characteristics 1) Few Senders/Many Receivers Receivers: anonymous to the senders, Ex) broadcasting, radio/television: has a  target audience, etc Doesn’t need to know receivers Senders don’t know who they’re reaching Mass – unknown, large conglomeration of people 2) Limited Feedback If you don’t like what you’re watching/listening, you just change the channel “Letter to Editor” exists for newspapers but may not get read or published Opportunity for feedback, but limited Companies trying to use internet to expand opportunity for feedback, but still very  limited. 
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Never as continuous as interpersonal encounter 3) Limited Channels “Scratch and sniff movies” – Hollywood’s attempts to introduce smell into digital  environment Trying to find ways to enhance media experience with smell Always limited Tactility introduced, feeling of something actually happening, ex) Wii games have  tactile moment of interacting with media 4) Utterances Scripted/Planned Always… almost always with few exceptions Incredibly scripted, planned, and thought through, even casual banter according  to time and topic If things break away from the script, you can tell (all hell breaks loose,  blooper/gap) 5) Norms of Conversation Unequal Media outlets have a certain authority because they’re media People who write papers, appear on television have more authority just because 
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This note was uploaded on 12/13/2011 for the course COMM 3287 taught by Professor Madger during the Fall '11 term at NYU.

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Lecture Croteau and Hoynes Media Society - September15,2011

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