{[ promptMessage ]}

Bookmark it

{[ promptMessage ]}

Lecture-Media & Identity- Gender

Lecture-Media & Identity- Gender - Media Identity...

Info icon This preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
11/3/11 Media & Identity: Gender Goffman Pushed sociology, looking at social interaction and paying very careful attention to those micro moments in which humans interact. Settings and contexts are important, matters where the interpersonal communication is taking place. Social contexts change the way human beings interact. Goffman made the case that when you look at human interaction, have to look at the way they perform themselves – part of the human condition Dramatically changes the way social scientists study human interaction/behavior Performativity – layer of complexity Gender and Advertising Over 500 images displayed Pictorial pattern analysis Not random – nothing is accidental Advertisers must produce and select images that have social approval “idealized characters using idealized facilities to realize ideal ends” (26) Need advertisements that make sense, don’t want to annoy the audience, working from/with social/cultural conventions, doing it in an environment where they know the things they are using already have social meaning Want to persuade/reinforce and change behavior Ceremonial and ritual signs
Image of page 1

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern