Lecture-Media Effects & The Origins of a Discipline-

Lecture-Media Effects & The Origins of a...

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11/15/11 Media Effects & The Origins of a Discipline: Mass Society, War, Consumerism, and the Social Sciences Media Effects: Current Snapshot The question of media effects is ongoing, current, at the center of media studies, especially from the perspective of people outside of this field Scholarly work on media effects is enormous Journal of American Medical Association (JAMA) Diabetes, Cardiovascular Disease, and All-Cause Mortality People who spend a significant amount of time (more than the average), since watching tv is a sitting activity, when a careful analysis was done, television viewing had an increased likelihood of obesity and other medical ailments American Association of Pediatricians – media use by children younger than 2 yeares council on communications and media pediatrics 2011 Announced a new directive that tells pediatricians when they’re seeing parents and young children in the first few years of visits, they have an obligation to alk to them about television viewing urge parents to reduce to the minimum the amount of time that kids spend in front of screens/TV Baby Einstein, Teletubbies Teletubbies was designed to be television for pre-literate children, the show you can watch before you watch Sesame Street Little words, etc. News Release from American Academy of Pediatrics: Babies and Toddlers Should Learn from Play, Not Screens 1. Many video programs for infants and toddlers are marketed as “educational,” yet evidence does not support this. Quality programs are educational for children only if they understand the content and context of the video. Studies consistently find that children over 2 typically have this understanding. 2. Unstructured play time is more valuable for the developing brain than electronic media. Children learn to think creatively, problem solve, and develop reasoning and motor skills at early ages through unstructured, unplugged play. Free play also teaches them how to entertain themselves. 3. Young children learn best from—and need—interaction with humans, not screens.
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4. Parents who watch TV or videos with their child may add to the child’s understanding, but children learn more from live presentations than from televised ones. 5. When parents are watching their own programs, this is “background media” for their children. It distracts the parent and decreases parent-child interaction. Its presence may also interfere with a young child’s learning from play and activities. 6. Television viewing around bedtime can cause poor sleep habits and irregular sleep schedules, which can adversely affect mood, behavior and learning. 7. Young children with heavy media use are at risk for delays in language development once they start school, but more research is needed as to the reasons.
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