Week 2 Day 7 - Assignment Amazon

Week 2 Day 7 - Assignment Amazon - Write a 350- to 700-word...

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Write a 350- to 700-word paper, describing Amazon’s strategy. Discuss whether the company is moving away from its core competency of being a leading online retailer. Discuss whether this is a wise strategy and address the following: Describe the components of the Amazon database and how Amazon uses each component. What data management issues may be encountered by Amazon? Describe the relationship among data, information, and knowledge, and how Amazon addresses each. It appears that the Amazon strategy of competing directly with the likes of  Google, Microsoft, and the other giants of the Internet are causing the company to lose  sight of the original promises it made to 'revolutionize retailing'. (Axia College, 2007) It is  a fact that Amazon.com is the largest online retailer. With sales that top the $10 billion  dollar mark, they still fail to show profit at a consistent rate.  It appears that the strategy Amazon has adopted is one of trying to be all things  to all people, instead of trying to be the best at a few things. Amazon has invested  heavily in building an infrastructure to the online store. While it spent over $2 billion 
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This note was uploaded on 12/13/2011 for the course BUSINESS BIS/219 taught by Professor Helton during the Spring '11 term at University of Phoenix.

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Week 2 Day 7 - Assignment Amazon - Write a 350- to 700-word...

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