xbis219_appendix_b - Axia College Material Appendix B...

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Axia College Material Appendix B Picture the Supply Chain Complete the chart below by outlining the digital content supply chain at Warner Bros. Entertainment. Upstream Component (sourcing/procurement) Internal Component (packing/assembly manufacturing) Downstream Component (distribution) As the consumer demand has increased, Warner has turned to digital cameras as the primary source for gathering video data. Warner gathers this new data digitally. Also, it is processing old video and motion pictures into the new digital format. The older motion pictures are being restored to their original 'technicolor' quality that was utilized when they were initially produced. Once the media has been gathered. The video is being transformed into different formats that the consumer is requiring. DVD, HD DVD, Blu-Ray Disc, Apple ITunes, VOD (video on demand), and various mobile formats. All of this is now being done is a much quicker manner than in the past. When the only source was VHS and/or DVD, the studio's were not
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This note was uploaded on 12/13/2011 for the course BUSINESS BIS/219 taught by Professor Helton during the Spring '11 term at University of Phoenix.

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xbis219_appendix_b - Axia College Material Appendix B...

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