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Unformatted text preview: But there are some advantages and disadvantages of branding. I want to tell you about it in different sides. First of all, Advantages of Branding to buyers: brand denotes quality, makes the product readily identifiable, increase product quality as competition increases, and may lead to psychological satisfaction to the buyer. Secondly, the disadvantages of Branding to sellers: branding tends to increase product price, and eventually, may lead to decreased product quality. Branding can be very expensive because costs of marketing and advertising tend to increase. 1 Abishova At last the advantages of Branding to sellers: easy identification and differentiation of the product, and branding creates loyal and regular customers. So, in conclusion, I think that more people to know the best of the products, but on the other hand more people to know how worst the products are. Branding is very much linked to promotion and adverstising. 2...
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This note was uploaded on 12/14/2011 for the course FILM 102 taught by Professor Sadzd during the Spring '11 term at Crossroads.
- Spring '11