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Сase RG Brands Lipton ice tea

Сase RG Brands Lipton ice tea - Abishova...

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Abishova Abishova Akerke Askar Aitzhanovich Finance 202 27 October 2010 Сase: RG Brands, Lipton ice tea I work as a promoter in the advertising agency. It’s my part-time job. Last time I worked in RG Brands’s campaign. They had 12 week Lipton ice tea campaign. The bottom line of this campaign was to give freely these ice teas and to taste 3 kinds of tea: with a taste of lemon, green tea and new ea with a taste of raspberry. But we had a limit here. We had to give freely them to people who are 15-35 years old. And I faced the problem that giving freely it’s not a good idea, because we also had
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