1_1_gd2 - gra1113c GRAPHIC DESIGN 2 Heidi Cody American...

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Unformatted text preview: gra1113c GRAPHIC DESIGN 2 Heidi Cody American Alphabet 2000 Aluminum light boxes with Lambda Duratrans prints, 28" x 28" x 7" graphic design 2 ON GRAPHIC DESIGN ON GRAPHIC DESIGN What is graphic design? Commercial art Graphic Arts Visual communication Visual Design Graphic Design Function: noun; Date: 1956 : the art or profession of using design elements (as typography and images) to convey information or create an effect; also : a product of this art William Addison Dwiggins first coined the term in 1922. ON GRAPHIC DESIGN Designers are by definition form-builders, individuals who create concrete, tangible objects that are prototypes for mass production... graphic designers invent prototypes for messages that are delivered in diverse formats. These include two- dimensional surfaces; three dimensional structures including packages, signage, and exhibitions; and four-dimensional media such as film, video, and computer animation. Phillip Meggs, from Graphic Design Solutions, Second Edition ON GRAPHIC DESIGN Form serves as a vehicle to convey meaning. All art has a communicative aspect, bearing intentional, implied, or even ambiguous messages. Graphic designers create specific messages; they use their cultures common communications currency -language, signs, and symbols to forge a definite communication for a specific audience. This mandatory duality of form and message defines the essence of graphic design,...
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1_1_gd2 - gra1113c GRAPHIC DESIGN 2 Heidi Cody American...

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