1_3_briefs - graphic design 2 THE DESIGN BRIEF DESIGN BRIEF...

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graphic design 2 THE DESIGN BRIEF
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DESIGN BRIEF ± Part of strategy, the design brief sets the foundation for the design. For each class project, please include a minimum one page, written design brief.
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DESIGN BRIEF ± A design brief should layout the following objectives: What is the purpose of the design? Who is the audience? What response is desired from audience? What message needs to be communicated? In what voice? What is the competition and marketplace? What is the budget? What is the context?
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DESIGN BRIEF ± What is the purpose of the design? Inform? Identify? Persuade? Promote? Will help establish function and use of design Client should provide an idea for design Be wary of clients who can not identify the purpose of their project!
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DESIGN BRIEF What is the purpose of the design?
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DESIGN BRIEF ± Who is the audience? The receiving end of the design. Global, international, national, regional, local Target audience: specific targeted group of people Defined by demographics: age, gender, interest,
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1_3_briefs - graphic design 2 THE DESIGN BRIEF DESIGN BRIEF...

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