1_4_pictograms - graphic design 2 PICTOGRAMS VISUALS About...

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graphic design 2 PICTOGRAMS
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VISUALS ± About VISUALS Broad term encompassing many kinds of representational, abstract, or nonobjective depictions Photographs, illustrations, drawings, paintings, prints, graphic elements and marks, and elemental images such as pictograms, signs, or symbols; visuals are also called images
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PICTOGRAMS ± PICTOGRAM Also known as Icons, Pictographs A simple picture representing a person or object Brandmarks maybe a combination of pictogram, symbols or abstract marks. Function, not category, is what matters. When used in logos, term is known as a pictorial mark. Most clip art tends to be a pictogram Depictions of objects tend to be highly stylized
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PICTOGRAMS ± FUNCTION OF A PICTOGRAM Perhaps the most easily recognizable of all marks, they are mostly used to readily communicate a specific message across all language barriers. Would you light a match around a product that had the following pictogram next to it?
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PICTOGRAMS ± TYPE OF PICTOGRAMS There are traditionally two categories of pictograms: Elemental Illustrative Regardless of how one classifies a pictogram, all are able to convey essential information at a glance.
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ELEMENTAL PICTOGRAMS ± ELEMENTAL An elemental pictogram attempts to depict an
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1_4_pictograms - graphic design 2 PICTOGRAMS VISUALS About...

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