1_5_symbols - graphic design 2 SYMBOLS MARKS Variety of...

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graphic design 2 SYMBOLS
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MARKS ± Variety of marks General, umbrella term Brandmarks (logos) Pictograms Symbols Will be covered in 3 rd section of course
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SYMBOLS ± SYMBOLS A sign, a simple visual, that stands or represents another thing. Brandmarks maybe a combination of pictogram, symbols or abstract marks. Function, not category, is what matters. Perhaps the most elusive of all marks.
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SYMBOLS ± SYMBOLS There are two components to signs and symbols: Signifier Signified This idea forms the basis of semiotics- the study of signs. » a general philosophical theory of signs and symbols that deals especially with their function in both artificially constructed and natural languages and comprises syntactics, semantics, and pragmatics » Merriam Webster definition
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± SYMBOLS Signifier- the form which the sign takes. It is the vehicle for communicating an idea. It can be words, images, sounds, odors, flavors, acts, objects- anything that a person can assign a meaning to. The key to symbols is that they have no intrinsic
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This note was uploaded on 12/14/2011 for the course GRA 113c taught by Professor Lopez during the Fall '11 term at Miami Dade College, Miami.

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1_5_symbols - graphic design 2 SYMBOLS MARKS Variety of...

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