2_1_branding - INTRODUCTION TO MARKS graphic design 2...

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INTRODUCTION TO MARKS graphic design 2 BRANDING
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INTRODUCTION TO MARKS WHAT IS A BRAND? ± Brand is the essence, ideas, thoughts, feelings regarding a group, entity, product, or service “Products are created in the factory. Brands are created in the mind”- Walter Landor
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INTRODUCTION TO MARKS WHAT IS A BRAND?
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INTRODUCTION TO MARKS WHAT IS A BRAND?
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INTRODUCTION TO MARKS WHAT IS A BRAND?
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INTRODUCTION TO MARKS WHAT IS A BRAND?
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INTRODUCTION TO MARKS WHAT IS BRAND IDENTITY? ± Branding is the process of creating a brand, brand name, and its applications ± Brand identity are the tangible expressions of a brand Appeal to the senses- vision, touch, hearing, smell, taste. Also known as brand experience
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INTRODUCTION TO MARKS BRAND IDENTITY ± What is the purpose of branding? Differentiate brand from existing competition in the mind of the public and highly competitive market Branding is indispensable to marketing Establishes an image for entity Expresses personality Provides Flexibility to establish brand in a variety of applications and media Consistency and continuity
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INTRODUCTION TO MARKS BRAND IDENTITY CRITERIA ± Great Brand Identity is: Bold, memorable, appropriate Immediately recognizable A clear and consistent message Communicates entity’s persona Unique, legally protectable Enduring, sustainable Flexible, Versatile- can be reproduced across media and scale, work well in color and B&W.
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INTRODUCTION TO MARKS BRAND IDENTITY ± New York City Ballet identity ± Firm: Pentagram
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INTRODUCTION TO MARKS BRAND IDENTITY ± Luckyfish ± Firm: Pentagram
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INTRODUCTION TO MARKS BRAND IDENTITY ± Philadelphia Orchestra ± Firm: Pentagram
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INTRODUCTION TO MARKS BRAND IDENTITY ± Fanta ± Firm: Office
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INTRODUCTION TO MARKS BRAND IDENTITY ± Obama ‘08 ± Firm: Sender LLC
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This note was uploaded on 12/14/2011 for the course GRA 113c taught by Professor Lopez during the Fall '11 term at Miami Dade College, Miami.

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2_1_branding - INTRODUCTION TO MARKS graphic design 2...

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