2_2_brandprocess2 - graphic design 2 BRANDMARK DEVELOPMENT COGNITION Traits to facilitate the development of a brandmark Sequence of cognition

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graphic design 2 BRANDMARK DEVELOPMENT
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COGNITION Traits to facilitate the development of a brandmark – Sequence of cognition – Shapes – Colors – Type – Signatures
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COGNITION The Sequence of Cognition – Humans recognize objects in the following sequence: • Shape • Color • Content (definition)
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COGNITION SHAPE
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COGNITION COLOR
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COGNITION CONTENT Sample is in your book. Designing Brand Identity, pg 7
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COGNITION Sample on cognition A small test on cognition- Letters are shapes that must be read. Shapes, on their own, need not be read to be decoded.
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COGNITION Case study- Stop signs – Recognize this one? A little history- Stop signs were first used in Detroit, 1915. They originally used black text against a yellow background. The octagonal was chosen as the shape in 1922.
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COGNITION Case study- Stop signs Colors are second in the sequence. Red stop signs first appeared in the U.S. in 1954.
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COGNITION Case study- Stop signs Source- 1000 Signs , by Colors, 2004.
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COGNITION Case study- Stop signs
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This note was uploaded on 12/14/2011 for the course GRA 113c taught by Professor Lopez during the Fall '11 term at Miami Dade College, Miami.

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2_2_brandprocess2 - graphic design 2 BRANDMARK DEVELOPMENT COGNITION Traits to facilitate the development of a brandmark Sequence of cognition

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