2_4_application_brandmarks

2_4_application_brandmarks - graphic design 2 APPLYING THE...

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Unformatted text preview: graphic design 2 APPLYING THE BRANDMARK BRAND IDENTITY SYSTEMS ¡ Logo design – The design of the signature is the first step. The second is the application of the brandmark in the real world. How the mark is applied builds the identity system. ¡ Typical applications – Business cards, websites, advertisements, brochures, letterhead, baseball caps, shoes, television screens, etc… • Flexibility, consistency, and sustainability are key. STATIONARY SYSTEM ¡ Stationary is meant to project an image for an entity – Attract potential customers, brand identity because of the design. ¡ Stationary consists of: – Letterhead – Envelopes – Business Cards STATIONARY SYSTEM ¡ When designing stationary- – Remember that stationary serves a function. Information must be easily accessible. – Develop a visual hierarchy and follow through • Logo is usually the most prominent element, then name, address, telephone, fax number, e-mail, web address. ¡ Stationary system must have continuity! STATIONARY SYSTEM ¡ When designing stationary- – Develop a unique, appropriate concept...
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This note was uploaded on 12/14/2011 for the course GRA 113c taught by Professor Lopez during the Fall '11 term at Miami Dade College, Miami.

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2_4_application_brandmarks - graphic design 2 APPLYING THE...

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