2_4_designstandards

2_4_designstandards - graphic design 2 DESIGN STANDARDS...

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graphic design 2 DESIGN STANDARDS MANUAL
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DESIGN STANDARDS MANUAL ± Design Standards Manual Document used to coordinate the visual identity program of an organization It is the blue-print for the application of the visual identity, providing guidelines for the use of the brandmark across all means of communication A must for large organizations Also known as: Graphic standards manual Standards manual Identity manual Style guide
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DESIGN STANDARDS MANUAL ± Contents of standards manual Design brief Objectives, analysis Brandmark usage Accepted and unaccepted standards Color and typeface specifications Print and web communications specifications Any relevant information a designer should know about the visual identity
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DESIGN STANDARDS MANUAL ± Brandmark usage Copyright and trademark info Explanation of concept Signatures Horizontal, vertical signatures Color palette Brandmark layout and isolation areas Reproduction sizes Correct and incorrect usage
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2_4_designstandards - graphic design 2 DESIGN STANDARDS...

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