3_1_brand_identity

3_1_brand_identity - graphic design 2 DEVELOPING VISUAL...

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graphic design 2 DEVELOPING VISUAL IDENTITY
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WHAT IS BRAND IDENTITY? ± Brand identity are the tangible visual and verbal expressions of a brand. Also known as Visual Identity, Corporate Identity Appeal to the senses- vision, touch, hearing, smell, taste. “A logo is the point of entry to the brand”- Milton Glaser
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BRAND IDENTITY CRITERIA ± Brand Identity is: A master plan that incorporates: Typography Color Imagery, visuals Tagline (advertising) Print materials Interactive and new media Environmental Graphics Any other media
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BRAND IDENTITY CRITERIA ± Brand Identity consists of: Brand name Logo Letterhead, business cards (stationary) Packaging Website Promotional materials Any other elements pertinent to establishing a visual identity
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BRAND IDENTITY ± Why Brand Identity Applying logo is not enough Coordinate all of a company’s graphic design material Family resemblance” Establish an image for entity
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3_1_brand_identity - graphic design 2 DEVELOPING VISUAL...

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