3_4_visual_hierarchy

3_4_visual_hierarchy - graphic design 2 VISUAL HIERARCHY...

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graphic design 2 VISUAL HIERARCHY
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VISUAL HIERARCHY ± Establishing an order of elements, a visual structure, to help a viewer absorb the information provided by a design is a crucial part of the design process. Emphasis “is the idea that some things are more important than others and important things should be noticed.” Graphic Design Solutions, pg. 24
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VISUAL HIERARCHY ± Focal point- the part of a design that is most emphasized
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VISUAL HIERARCHY ± VISUAL HIERARCHY The visual organization of elements within a design format to establish focal points based on their importance to the message to be communicated. Recall the principles of perception discussed before! (Shape, Color, Content) ± An effective visual structure is crucial to the success of any design.
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ADVERTISING BASICS ± VISUAL HIERARCHY Visual hierarchy is about establishing an order of all the information in a work. Ask yourself:
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3_4_visual_hierarchy - graphic design 2 VISUAL HIERARCHY...

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