4_1_posters - Milton Glaser Dylan graphic design 2 POSTER DESIGN GENERAL DESIGN Basic types of graphic design Information design Informs and

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graphic design 2 POSTER DESIGN Milton Glaser Dylan
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GENERAL DESIGN ± Basic types of graphic design Information design Informs and identifies (logos!) Editorial design Magazines, books, newspapers Promotional Design Advertising, promotional materials » Applications often overlap
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PROMOTIONAL DESIGN ± Promotional Design Meant to promote sales or persuade. Includes advertisements Banners Websites Packaging Brochures Postcards Posters
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POSTERS ± Posters A two-dimensional, single-page format used to display information, data, schedules, offerings, and to promote people, causes, places, products, companies, services or organizations. Graphic Design Solutions, Chapter 7, pg 172 Posters are produced in multiples and are meant to be hung in public places and to be seen from afar. Outdoor advertising (billboards, signs)
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POSTERS ± Concepts to consider when creating a poster: Communicate a clear and easily understood message Must be read from a distance Include important information Establish strong information and visual hierarchy
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This note was uploaded on 12/14/2011 for the course GRA 113c taught by Professor Lopez during the Fall '11 term at Miami Dade College, Miami.

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4_1_posters - Milton Glaser Dylan graphic design 2 POSTER DESIGN GENERAL DESIGN Basic types of graphic design Information design Informs and

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