4_4_iconology - graphic design 2 LOOKING AT THINGS SYMBOLS...

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graphic design 2 LOOKING AT THINGS
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SYMBOLS ± WAYS OF LOOKING Semiotics Iconography
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SYMBOLS ± SYMBOLS There are two components to signs and symbols: Signifier Signified This idea forms the basis of semiotics- the study of signs. » a general philosophical theory of signs and symbols that deals especially with their function in both artificially constructed and natural languages and comprises syntactics, semantics, and pragmatics » Merriam Webster definition
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SYMBOLS ± SYMBOLS Signifier- the form which the sign takes. It is the vehicle for communicating an idea. It can be words, images, sounds, odors, flavors, acts, objects- anything that a person can assign a meaning to. The key to symbols is that they have no intrinsic meaning, that is they are assigned by a person, culture, society, etc.
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SYMBOLS ± SYMBOLS- SIGNIFIER
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± SYMBOLS Signified- the concept represented by a sign or symbol. This can be any idea that is instilled as meaning to
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This note was uploaded on 12/14/2011 for the course GRA 113c taught by Professor Lopez during the Fall '11 term at Miami Dade College, Miami.

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4_4_iconology - graphic design 2 LOOKING AT THINGS SYMBOLS...

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