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gra1113c_project2_2011 - GRA1113C/GRAPHIC DESIGN 2 MiaMi...

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GRA1113C/ GRAPHIC DESIGN 2 MiaMi DaDe College • KenDall CaMpus • sChool of entertainMent anD Design teChnology • spring 2010 (2009-2) page 1 The next two projects will engage you in the development of the brand identity for a fictional corporate entity. You will begin with the development of the brand name, brandmark, stationary, and then develop other brand elements as well as an identity standards manual. A basic corporate identity system or stationery package consists of letterhead, envelopes, and business cards. If no logo exists and one is needed, logo design may also comprise part of the complete design package. ASSIGNMENT You will be given a randomly selected industry or discipline. Based on the chosen industry/discipline, develop a brand name and a WORDMARK that is appropriate to the entity. You are to also design their stationary system. REQUIREMENTS You must write out the objectives for your design. Research and conceptualize what would be needed to successfully accomplish the task.
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