midterm_review_summer

midterm_review_summer - GRAPHIC DESIGN 2- MIDTERM REVIEW 1....

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GRAPHIC DESIGN 2- MIDTERM REVIEW 1. What is a Brand? 2. What is meant by Brand Identity? 3. What is a Brandmark? 4. What are the different categories of brandmarks? 5. What is a logotype? What is another name for logotype? 6. What is a letterform? 7. What is a pictorial mark? 8. What is an Abstract mark? 9. What are the 5 general phases of the design process? 10. What are the different positions within a design firm? Please know the responsibilities of each. 11. What constitutes the Analysis part of the design process? 12. What constitutes the Conceptual part of the design process? 13. What constitutes the Design part of the design process? 14. What is a rough? 15. What is a comprehensive? 16. What is a Design Brief? 17. What is the sequence of cognition? Why is it important to you? 18. What things must you consider when selecting a color for a design? 19. What is a brandmark signature?
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midterm_review_summer - GRAPHIC DESIGN 2- MIDTERM REVIEW 1....

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