Ch 02 - Chapter 2. Audience Bringing Business Communities...

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Chapter 2. Audience Bringing Business Communities Into Focus Central Points To be effective, you must have a keen appreciation of your audience. Considering your audience means gaining a clear picture of their corporate and personal expectations. You need to keep your audience in its proper perspective — The audience is almost always “knowable” in the corporate world. (Only an “open” external audience is largely undefined.) — The audience is real and concrete —The professional audience is not a fiction (as proposed by the Novelist) —The professional audience is not a character that needs to be interpreted from a distance (as proposed by the Film Critic) —The audience is more than the sum of a common set of characteristics (the “local” and “global” communities addressed by the Anthropologist). The primary business audiences comprise managers, peers, staff, and customers. Each of these primary audiences has specific expectations when it comes to
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This note was uploaded on 12/14/2011 for the course MANA 2302 taught by Professor Clubert during the Spring '09 term at UT Arlington.

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Ch 02 - Chapter 2. Audience Bringing Business Communities...

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