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Ch 04 - Chapter 4 Arrangement Ordering and Visualizing...

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Chapter 4. Arrangement Ordering and Visualizing Business Information Central Points The effectiveness of the facts we present is dependent on our effectiveness in grouping facts into substantive collections that together constitute business information. —We must carefully discriminate between descriptive and inferential assertions —The process should begin by identifying and grouping collections of interrelated facts. Organizing rationales should be selected based on the purpose we are intending to achieve. Organizing rationales exist in both narrative and graphical formats; the selection of narrative or graphical form should be made based on how best to clearly and efficiently present the information. Graphics should be used to improve audience comprehension: —To describe a complex or new idea —To present abstract structures —To convey spatial relationships —To provide a meaningful context for unfamiliar information —To complement information contained in the text.
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