Ch 06 - Chapter 6. Language and Readability Thinking Out...

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Chapter 6 . Language and Readability Thinking Out Into Language Central Points Style is a thinking out into language; it represents —Who we are —The clarity and precision of our thoughts —The voice we give to meaning and sound. Style represents a skill that can be acquired. Communicators should avoid the five “diseases” of poor writing: —Writing that makes it hard to discern the relationships among thoughts, or that conceals the subjects or verbs (weak writing) —Writing that says nothing, or communicates something other than what was intended (obscurity) —Writing that has no clear meaning or relevance (confusion) —Writing that is mechanically flawed (incorrectness) —Writing that proceeds without the “sense of the power of personality” (unattractiveness). Word selection must be purposeful, and must consider several factors: —Connotation and denotation —Precision —Avoiding the seemingly precise —Avoiding soft diction —Avoiding business jargon.
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Ch 06 - Chapter 6. Language and Readability Thinking Out...

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