Charter School Marketing Plan

Charter School Marketing Plan - Executive Summary The name...

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Executive Summary The name of our school is the Grand Rapids Math and Science Charter School. We are located at 14141 State Street in Marne, Michigan. We will be a for profit charter school. With this marketing plan we hope to accomplish the design and success of a specialized math and science high school. The need for a strong math and science education is critical for the future achievement of this country. The Grand Rapids Math and Science Charter School was founded to meet the need for high quality math and science education in the West Michigan area. We will offer a an alternative educational model focused heavily on the math, science and technology areas. The goal is to open our doors to a maximum of 500 students in 9-12 in September of 2011. We will accomplish this goal by purchasing the old Marne Elementary building and renovate the building to fit the needs of the our school. These renovations will include adding three computer labs for students, adding four chemistry labs, and renovating all class rooms. We plan on spending no more than $2 million on the purchase of the school and $850,00 on building renovations. We estimated that it will cost approximately $3 million to get the building in a condition that the school can open. Situational Analysis The current marking for charter schools in the West Michigan area is competitive. The State of Michigan is currently make cuts to educational spending. But in light of these cuts we expect to receive at least $7,500 per student from the State of Michigan during out first year of operation. Combined with our max of 500 students, we expect to have at least $3.75 million in revenues our first year. Currently, there are many charter schools in the West Michigan area, and only one that is specialized in science (West Michigan Academy of Environmental Science), and they have grades K-12. We would be the only charter high school in the West Michigan area that math, science and technology areas. The target market for our school will be student from grades 9-12 who have strong strengths in
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This note was uploaded on 12/14/2011 for the course MGT 268 taught by Professor Paragkosalge during the Spring '08 term at Grand Valley State University.

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Charter School Marketing Plan - Executive Summary The name...

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