CHAPTER-16-Houtv71

CHAPTER-16-Houtv71 - CHAPTER 16: RETAILING, DIRECT...

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Unformatted text preview: CHAPTER 16: RETAILING, DIRECT MARKETING AND WHOLESALING RETAILING MAJOR TYPES OF RETAIL STORES STRATEGIC ISSUES IN RETAILING DIRECT MARKETING AND DIRECT SELLING FRANCHISING WHOLESALING SERVICES PROVIDED BY TYPES UNDERSTAND THE PURPOSE AND FUNCTION OF RETAILERS IN THE MARKETING CHANNEL IDENTIFY THE MAJOR TYPES OF RETAILERS EXPLORE STRATEGIC ISSUES IN RETAILING RECOGNIZE THE VARIOUS FORMS OF DIRECT MARKETING AND SELLING EXAMINE FRANCHISING AND ITS BENEFITS AND WEAKNESSES UNDERSTAND THE NATURE AND FUNCTIONS OF WHOLESALING UNDERSTAND HOW WHOLESALERS ARE CLASSIFIED CHAPTER LEARNING OBJECTIVES RETAILING RETAILING ALL TRANSACTIONS IN WHICH THE BUYER INTENDS TO ____________ THE PRODUCT THROUGH PERSONAL FAMILY OR _________________ USE RETAILING RETAILERS ORGANIZATIONS THAT PURCHASE PRODUCTS FOR THE PURPOSE OF _______________ THEM TO ULTIMATE CONSUMERS RETAILERS ADD _________ SHOPPING CONVENIENCE, SERVICES, AND PURCHASING ASSISTANCE TO CUSTOMERS RETAILERS CREATE UTILITY TIME, PLACE, POSSESSION, AND FORM LARGEST U.S. RETAILERS COMPANY 2010 REVENUES** CHANGE 09 Wal-Mart $307,736,000 +0.6% Kroger 78,326,000 +6.4 Target 65,815,000 +3.8 Walgreen 61,240,000 +6.3 Home Depot 60,194,000 +2.2 Costco 58,893.000 +5.5 CVSCaremark 57,464,000 +3.5 Lowes 48,175,000 +2.8 Best Buy 37,110,000-0.4 SearsHoldings 35,362,000 -2.2 ** (000) MAJOR TYPES OR RETAIL STORES GENERAL MERCHANDISE OFFER A VARIETY OF PRODUCT LINES CONSIDERABLE DEPTH SPECIALTY _________________ PRODUCT MIX DEEP PRODUCT LINES CLASSIFICATION OF RETAILER TYPES Specialty Stores Department Stores Supermarkets Convenience Stores Off-Price Retailer Superstores Hypermarket Wide Variety of Product Lines i.e. Clothing, Home Furnishings, & Household Items Wide Variety of Food, Laundry, & Household Products Limited Line of High-Turnover Convenience Goods Inexpensive, Overruns, Irregulars, and Leftover Goods Large Assortment of Routinely Purchased Food & Nonfood Products, Plus Services Combination Supermarket and Discount Store, Larger Than a Superstore Narrow Product Line, Deep Assortment Store Type Length and Breadth of Product Assortment Discount Stores Broad Product Line, Low Margin, High Volume STRATEGIC ISSUES IN RETAILING LOCATION OF STORES STORE IMAGE SCRAMBLED MERCHANDISING THE WHEEL OF RETAILING LOCATION OF STORES RETAIL STORES DRAW THE VAST MAJORITY OF THEIR CUSTOMERS FROM THE GEOGRAPHIC AREA AROUND THE LOCATION CALLED A...
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CHAPTER-16-Houtv71 - CHAPTER 16: RETAILING, DIRECT...

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