Exam 3A Chapters 12-15

Exam 3A Chapters 12-15 - Title Exam 3a 1. The phase of...

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Title Exam 3a 1.   The phase of new-product development in which a small sampl presented with a product idea through a written or oral descripti their attitudes and initial buying intentions regarding the produc Student Response A.idea analysis. B. concept testing. C.test marketing. D.customer response testing. E.screening. Score: 3/3 2.   being inconsistent in the filing of returns, the firm is experienci characteristic of the service offering? Student Response A.Intangibility B.Perishability C.Tangibility D.Inseparability E. Standardization Score: 3/3 3.   In the distribution channel for Domino's Pizza, channel member agreements that spell out obligations and rights of each member a(n) __________ vertical marketing system. Student Response A.corporate B.administered C.negotiated
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Student Response D.institutional E. contractual Score: 3/3 4.   R. J. Reynolds markets several brands of cigarettes, including V and Salem. This is an example of which type of branding policy Student Response A.Brand-extension branding. B.Line family branding. C.Family branding. D.Gneric branding. E. Individual branding. Score: 0/3 5.   The marketing and financial value associated with a brand's stre referred to as brand Student Response A.loyalty. B.value. C.share. D. equity. E.association. Score: 0/3 6.   When only one outlet in a relatively large geographic area is us that is consumed over a long period of time, a(n) __________ c developed. Student Response A.physical.
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Student Response B.inclusive. C.selective. D.general. E. exclusive. Score: 3/3 7.   Test markets are used by many companies today due to the high development and the high risk of new product failure. Student Response Value True 100% Score: 3/3 8.   The central issue in differentiation is: Student Response A.having more features than competitors. B.making the product different from the competitors’ brand C. increasing value to the customers. D.Both a and b above. E.All of the above. Score: 0/3 9.   Differences between goods and services are primarily determin Student Response A.degree of labor intensiveness. B.types of markets. C.degree of consumer contact. D. degree of tangibility. E.skill of the service provider.
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Score: 3/3 10.   The “biggest loser” in the last fifty years when it comes to share hauling has been ____________. Student Response A.pipelines B.waterways C.airways D.trucks E. railroads Score: 3/3 11.   Dentists often find it difficult to attract customers because the c distinguish whether or not the product offered is beneficial to th dentist's product is called ___________ quality. Student Response
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Exam 3A Chapters 12-15 - Title Exam 3a 1. The phase of...

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