Exam 4A Chapters 16-19

Exam 4A Chapters 16-19 - Title Exam 4a 1 A paid form of...

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Title: Exam 4a 1.   A paid form of nonpersonal communication about an organizati is transmitted to a target audience through a mass medium is Student Response A. advertising. B.personal selling. C.campaigning. D.public relations. E.sales promotion. 2.   In the Gillette advertisement that claims "Gillette, the best a ma communication Student Response A.receiver. B. source. C.noise. D.decoder. E.medium. 3.   Morgan's decided to put a much larger share of its promotion bu because of the heavy reliance it will be placing on coupons in th Student Response A.personal selling B. sales promotion
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Student Response C.advertising D.telemarketing E.public relations 4.   From the franchisee's point of view, which of the following is n be an advantage? Student Response A.uncertainty going into business is reduced. B.a high level of consumer acceptance may already exist. C. a very high level of autonomy for the franchisee. D.management assistance and training offered by the franch E.all of the above are advantages. 5.   After developing a budget for advertising Scion automobiles, m Toyota determined what proportion of the budget would be spe and radio advertisements based on the cost and effectiveness of created by the marketers at Toyota is called a(n) Student Response A.percent-of-sales plan. B.advertisement-allocation plan. C.arbitrary allocation plan. D. media plan. E.objective-task plan. 6.   A major disadvantage of personal selling is that
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Student Response A. personal selling is very expensive per contact. B.personal selling efforts are not remembered as well by co C.personal selling is not compatible with other promotiona D.a marketer cannot easily adjust the message to satisfy cu E.personal selling does not provide immediate feedback. 7.   The process of putting one's thoughts (meaning) into signs (sym Student Response A.noise. B.decoding. C.interference. D. the coding process. E.transmission. 8.   Direct marketing, direct selling, and automatic vending are all e Student Response A.off-price retailing. B.direct retailing. C. nonstore retailing. D.portfolio retailing. E.off-premise retailing. 9.   The combination of Sears and Kmart has replaced Wal-Mart as
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False 10.   The step or stage of the personal selling process in which the sa make a favorable impression, gather information about the cust objectives, and build a rapport with the prospective customer is Student Response A.making the presentation.
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Exam 4A Chapters 16-19 - Title Exam 4a 1 A paid form of...

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