Exam 5A Chapters 20-21

Exam 5A Chapters 20-21 - ViewAttempt1of1 Title: Exam 5a 1....

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View Attempt 1 of 1 Title: Exam 5a 1.   Which of the following is most likely to have an inelastic dema Student Response A.Computer B.Recreational vehicle C.Automobile D. Nonelective surgery E.Vacation 2.   Price is a key element in the marketing mix because it relates di Student Response A.brand image. B.quality controls. C. the generation of total revenue. D.the speed of an exchange. E.the size of the sales force. 3.   For custom-made equipment and commercial construction proje is most likely to be used? Student Response A. Cost-plus Pricing B.Differential Pricing
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Student Response C.return-on-investment pricing D.Prestige Pricing E.Premium Pricing 4.   Which of the following statements about markup pricing is corr Student Response A.Markup pricing is a demand-based pricing method. B.Using markups makes pricing a time-consuming, difficult p C. The use of similar markups reduces price competition. D.Markup pricing is inconvenient to use. E.Markup pricing results in a high price when demand is high low. 5.   Marketers must take steps to ensure that the pricing objectives t the organization's ___________ objectives and ___________ o Student Response A.overall; promotional B. overall; marketing C.overall; revenue D.advertising; marketing E.marketing; promotional 6.   Sellers that emphasize distinctive product features to encourage customers are practicing
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Student Response A. nonprice competition. B.product competition. C.price competition. D.competitor differentiation. E.brand differentiation. 7.   ___________ consumers are concerned about both the price an product. Student Response A.Quality-conscious B.Prestige-sensitive C.Price-conscious and prestige-sensitive D. Value-conscious E.Price-conscious 8.  
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This note was uploaded on 12/15/2011 for the course BAD 318 taught by Professor Null during the Fall '11 term at GWU.

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Exam 5A Chapters 20-21 - ViewAttempt1of1 Title: Exam 5a 1....

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