Private Labels Analysis

Private Labels Analysis - Field Study Assignment #3:...

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Unformatted text preview: Field Study Assignment #3: Private Label Analysis Group H Sarah Friedman Liza Levin Hailey Morris Tatiana Nemirovsky Ben Zettler I pledge on my honor that I have not given or received any unauthorized assistance on this assignment 1 Category Name: Medication Private Labels National Brands Value Premium Located closest to Highest Priced Lowest Priced value PL premium PL Brand name Safeway 24 hour relief tablets X Claritin Price 9.99 25.69 Package Shelf location Next to other allergy relief medicines in personal care aisle. Towards of aisle. To right of Safeway brand closer to middle Quality Exactly the same as Claritin Equal to Safeway brand. 2 Category Name: Cereal (honey bunches of oats, some brands named differently but synonymous in texture/taste). Category Name: Ice Cream (packaged fruit bars/popsicles) Private Labels National Brands Value Premium Located closest to Highest Priced Lowest Priced value PL premium PL Brand name Lucerne Safeway Select . X Dreyers Popsicle Price 3.18 3.29 4.99 3.69 Package Shelf location Lower on shelve....
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Private Labels Analysis - Field Study Assignment #3:...

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