; superlative claims 4 a product seem fact but R meaningless.
open blind, hidden unknown.
Motivated secquence pat
; attention, need, satisfaction, visualiztn, action. Perception; actively selecting organiztns and
.feedback; Response 2 a message; may be verbal, nonverbal, or both. In com
theory, the concept of feedback appeared 1st in interactive models of com. interpersonal com; Com between ppl, usually in close relationships such as friendship & romance. intrapersonal com; Com with ourselves; self–talk.
Noise; Anything that interferes with intended com. organizational culture; Ways of thinking, acting, & underst&ing work that are shared by members of an organization & that reflect an organization’s distinct identity. process
A causal account that explains why a thing happened or why some1 acted a
The number of constructs used, how abstract they are, & how elaborately they interact 2 create perceptions.
The theory that we organize & interpret experience by
applying cognitive structures, called
Beliefs, underst&ings, practices, & ways of interpreting experience that are shared by a number of ppl.
he ability 2 feel with another person or 2 feel what
that person feels in a given situation.
Assuming that we underst& what another person thinks or how another person perceives something.
The process of actively selecting, organizing, & interpreting ppl, objects, events, situations, &
A bipolar mental yardstick that allows us 2 measure ppl
& situations along specific dimensions of judgment.
A knowledge structure that defines the clearest or most representative example of some category.
Cognitive structures we use 2 organize & interpret
experiences. 4 types of schemata are pro2types, personal constructs, stereotypes, & scripts.
1 of 4 cognitive schemata. A script defines an expected or appropriate sequence of action in a particular setting.
An expectation or judgment of ourselves brought about by our own actions.
The tendency 2 attribute our positive actions & successes 2 stable, global, internal influences that we