NOTECARD - Puffery; superlative claims 4 a product seem...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Puffery ; superlative claims 4 a product seem fact but R meaningless. Johari; open blind, hidden unknown. Motivated secquence pat ; attention, need, satisfaction, visualiztn, action. Perception; actively selecting organiztns and .feedback; Response 2 a message; may be verbal, nonverbal, or both. In com theory, the concept of feedback appeared 1st in interactive models of com. interpersonal com; Com between ppl, usually in close relationships such as friendship & romance. intrapersonal com; Com with ourselves; self–talk. Noise; Anything that interferes with intended com. organizational culture; Ways of thinking, acting, & underst&ing work that are shared by members of an organization & that reflect an organization’s distinct identity. process attribution ; A causal account that explains why a thing happened or why some1 acted a certain way. cognitive complexity; The number of constructs used, how abstract they are, & how elaborately they interact 2 create perceptions. Constructivism; The theory that we organize & interpret experience by applying cognitive structures, called schemata . Culture; Beliefs, underst&ings, practices, & ways of interpreting experience that are shared by a number of ppl. empathy ;T he ability 2 feel with another person or 2 feel what that person feels in a given situation. Interpretation; meaning; mind reading; Assuming that we underst& what another person thinks or how another person perceives something. Perception; The process of actively selecting, organizing, & interpreting ppl, objects, events, situations, & activities. person–centered perception; personal construct; A bipolar mental yardstick that allows us 2 measure ppl & situations along specific dimensions of judgment. Pro2type; A knowledge structure that defines the clearest or most representative example of some category. schemata; Cognitive structures we use 2 organize & interpret experiences. 4 types of schemata are pro2types, personal constructs, stereotypes, & scripts. Script; 1 of 4 cognitive schemata. A script defines an expected or appropriate sequence of action in a particular setting. self– fulfilling prophecy; An expectation or judgment of ourselves brought about by our own actions. self–serving bias; The tendency 2 attribute our positive actions & successes 2 stable, global, internal influences that we . st&point theory;
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 12/15/2011 for the course COMM 101 taught by Professor Staff during the Spring '08 term at Boise State.

Page1 / 2

NOTECARD - Puffery; superlative claims 4 a product seem...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online