Global Marketing Issues

Global Marketing - The Procter Gamble Company(P&G was established in 1837 as a small family operated soap and candle company in Cincinnati Ohio

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The Procter & Gamble Company (P&G) was established in 1837 as a small, family operated soap and candle company in Cincinnati, Ohio. Today, P&G markets more than 300 products to more than five billion consumers in 140 countries. P&G is known to have one of the largest and strongest portfolios of trusted brands including Pampers, Tide, Ariel, Always, Pantene, Bounty, Pringles, Charmin, Downy, Iams, Crest, Actonel and Olay. P&G products come from an array of diverse categories such as household cleaners, skin care, healthcare, hair color, cosmetics, and even small appliances. Discuss the key social concerns of its marketing operations. Some of the key social concerns regarding the invention of the Internet as it pertains to marketing include issues such as spam, privacy, consumer confidence, health care, financial services, and regulations. Of these issues, the ones of most concern, as they relate to P&G, would be spam, privacy, and regulations. When it comes to P&G, spam and privacy go hand-in-hand, and the company has devised a strict Global Privacy Policy to ensure that privacy concerns are addressed and that personal information is protected. In its policy, P&G states that any personal information that is collected and used is protected to those who have trusted or may trust their information to the company. It guarantees that any personal information entrusted to the company will not be traded, sold, or leased. The company also has also appointed accountability to a P&G Global Privacy Executive who must report to several high-ranking supervisors including the Vice-Chairman of the Board, the Chief Information Officer, the Global Human Relations Manager, the Chief External Relations Officer, and the Chief Marketing Officer. P&G also manages privacy through a Global Privacy Council. The Council represents all the geographic regions where the company does business and covers all business processes where personal information is collected, such as consumer marketing and employee benefits. P&G’s privacy policy and data protection practices also extend by contract to their supplier and partner relationships. Privacy issues are also connected to global regulation concerns for P&G. The company claims that its privacy policy is built not just on individual country privacy laws but also on the internationally accepted privacy principles, or fair information practices, established by the Organization for Economic Co- operation and Development (OECD), the European Union Data Protection Directive, and the US Department of Commerce and the European Union Safe Harbor Privacy Principles.
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This note was uploaded on 12/15/2011 for the course MKTG 1050 taught by Professor Smith during the Spring '11 term at American.

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Global Marketing - The Procter Gamble Company(P&G was established in 1837 as a small family operated soap and candle company in Cincinnati Ohio

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