Retailing and Wholesaling

Retailing and Wholesaling - The Home Depot, Inc., together...

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The Home Depot, Inc., together with its subsidiaries, operates as a home improvement retailer company. The company’s Home Depot stores sell building materials, home improvement supplies, and lawn and garden products to do-it-yourself customers, do-it-for-me (D-I-F-M) customers, home improvement contractors, trades people, and building maintenance professionals. Its stores also offer various installation services for D-I-F-M customers. These installation programs include products, such as carpeting, flooring, cabinets, countertops, and water heaters. In addition, the company provides professional installation of various products that are sold through its in-home sales programs, such as generators, and furnace and central air systems. As of February 1, 2009, it operated 2,233 retail stores in the United States, including the Commonwealth of Puerto Rico, and the territories of the U.S. Virgin Islands and Guam; Canada; China; and Mexico. The Home Depot, Inc. was founded in 1978 and is based in Atlanta, Georgia. Is Home Depot a retailer or wholesaler? Home Depot is a retailer, but until 2007, when Home Depot sold its HD Supply business, it was also considered a wholesaler. The Home Depot operates 2,233 big-box format stores and is the largest home-improvement retailer in the United States, ahead of rival Lowe's , and the second- largest general retailer in the United States, behind only Wal-Mart . Most stores average 105,000 square feet with approximately 23,000 additional square feet of outside garden area. Each store’s inventory consists of up to 40,000 different kinds of building materials, home improvement supplies, appliances and lawn and garden products. Selections may vary from store to store because each store is stocked with merchandise that’s localized to match an area's specific market needs. The Home Depot developed strategic product alliances directly with industry-leading manufacturers and offers a combination of national brands and proprietary products like Ryobi tools, RIDGID tools, Behr paint, LG appliances, and Toro and Cub Cadet lawn equipment. Home Depot’s customers include the public general market consumers such as the do-it-yourself and do-
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This note was uploaded on 12/15/2011 for the course MKTG 1050 taught by Professor Smith during the Spring '11 term at American.

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Retailing and Wholesaling - The Home Depot, Inc., together...

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