week2.docx - Task 2 1 Develop an Implementation Strategy Review the Creative Brief and Media Plan along with the Advertising Campaign Policy and

week2.docx - Task 2 1 Develop an Implementation Strategy...

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Task 21. Develop an Implementation Strategy Review the Creative Brief and Media Plan along with the Advertising Campaign Policy and Procedure and writenotes about any factors that you need to consider when executing this campaign.The campaign needs to include digital and printed advertising.Over the budget limit will not be authorized by the CEO.The advertising will be made on YouTube with audio and visual multimedia.The campaign needs to display quality, comfort and innovation.Access the Implementation Strategy template and complete it based on the information provided to you in thecreative brief, media plan, the policy and your notes. You do not need to complete the ‘Completion Notes’column at this stage.IssuesCommentsContingency plans1Insert into this section the current situation and issues which could affect the execution of the advertising campaignInsert activities to take place if anticipated issues do occur2Broadcast interruptionGood internet connection adjustments 3Technical issues such as server crashes, network issues, programming errorsBackup server, alternate internet connection, back up of all programs on cloud4Scheduling errorsTimesheet and time plan with the deadlines5Activities are not carried out in accordance with the contractGood management and division of responsibilities and duties6Any legal or ethical implicationsKey legal and ethical requirements done by signing the SWMS by all personal No.ObjectivesMeasures of Performance1Insert into this section the objectives which you would like to achieve based on the issueslisted above Insert into this section the measurements which will be used to assess whether the objectives have been successfully achieved 2The broadcast is carried out in full, it is not disrupted or cancelled, technical errors do notinterfere with the broadcastProper records of technician and company responsible for the internet install.3Ensure any negotiations have been Monitoring the activities by using specific
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implementedtools4Evaluating media performanceThe reach and frequency of the campaign5Ensure that all activities are undertaken according to the contractRecords of work undertaken by all personal and relate to contractStrategiesStep by Step PlanDue DateNameCompletionnotes25% of the target market become familiar with the Boutique Build Australiaproducts as an alternative to other building companies.Break down each objective into clear and ordered steps which need to be taken to achieve the objective that you have set.
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