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Surname 1 Student’s Name Instructor’s Name Course Date Anthropology of the Internet In an increasingly digitized society, the world has become a global village, thanks to the spread of the internet. Almost every part of the world is now accessible, and communication levels are at an all-time high. By a click, one gets a gateway to every corner of the world. However, in recent times, the internet has revolutionized human life, making it not just a tool of communication but an entire lifestyle for the 21 st -century culture ( Andreassen et al. 288) . Individuals can now share every detail of their lives with everyone in the world. Besides, interactions have changed, and so have the perception of beauty and the self. There is different energy placed on self-image and perception in society due to the internet. Therefore, as the use of social media platforms intensifies, the decline in the level of self-esteem continues to rise hence making social media and its effect on the anthropology of beauty a popular research topic in psychology. One of the most important theories that define the impact of social media on human perceptions and self-esteem is the social comparison theory. It is based on the idea that people constantly evaluate and compare themselves to others. Therefore, one's self-esteem in the current era is impacted by the social alterations and comparisons of how self-worth is determined. Moreover, as social media usage increases, the level of self-esteem decreases as there have been set or defined standards of beauty, where those who do not meet that baseline are deemed as not beautiful or handsome ( Andreassen et al. 288) . Individuals share pictures, information, and video
Surname 2 clips of themselves for the other social media users to view by clicking. Those with a high number of views and clicks gain a sense of validation and feel worth. For instance, Facebook, which is the most popular social media platform with over one billion users, is widely accessible, and people use it to post every detail of their lives ( de Vries et al. 214) . The number of mentions, likes, and comments are a reflection of how popular one is in the world's perception of beauty and approval. Those who gain fewer activities may feel depressed and, at times, lose their self-

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