IB 200 Global Marketing - product/brand in your home...

Info icon This preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
Dis. Section 301 11/01/11 McDonald’s UK Ad Who is the targeted consumer? - general public - based off the ad they are targeting married, older couples who understands and finds humor in how frustrating a wife/husband can be - since they don’t show the product and really only show the brand they are targeting people who are already familiar with their product and McDonald’s brand What benefits does the product satisfy? - benefits are not very clear unless you have already tasted and are familiar with McDonald’s products - hunger? What is central message about the product/brand being communicated? - that McDonald’s is so desirable even fish want it it implies it is a great tasting product that is in high demand and desired by all How is the message similar to or different from the ideas you hold about this
Image of page 1
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: product/brand in your home market (in the US, or another country)?-they used a different jingle -same logo-different bag (much larger than the bags shown in the US)-same overall concept and market On the globalization/localization (standardization/adaptation) spectrum, where do you think the product/brand wants to be positioned?-while McDonald’s generally takes the localization approach in their menu choices, this ad is very similar to a US ad and therefore in their marketing scheme I feel they fall more closely to globalization Which of the elements of the "4 marketing Ps" are addressed in the ad?-Price: NO-Product: YES-Placement: NO-Promotion: YES...
View Full Document

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern