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Unformatted text preview: product/brand in your home market (in the US, or another country)?-they used a different jingle -same logo-different bag (much larger than the bags shown in the US)-same overall concept and market On the globalization/localization (standardization/adaptation) spectrum, where do you think the product/brand wants to be positioned?-while McDonalds generally takes the localization approach in their menu choices, this ad is very similar to a US ad and therefore in their marketing scheme I feel they fall more closely to globalization Which of the elements of the "4 marketing Ps" are addressed in the ad?-Price: NO-Product: YES-Placement: NO-Promotion: YES...
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- Fall '10