Mkt 300 Ch.12 pg. 336-348

Mkt 300 Ch.12 pg. 336-348 - Mkt 300 Ch. 12 pg. 336 348 -...

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Mkt 300 Ch. 12 pg. 336 – 348 - Supply chain consists of “upstream” and “downstream” partners. - Upstream from the company is the set of firms that supply the raw materials, components, parts, information, finances, and expertise needed to create a product or service. - Most producers use intermediaries to bring their products to market. They try to forge a marketing channel or distribution channel – a set of interdependent organizations that help make a product or service available for use or consumption by the consumer or business user. - Pricing depends on whether the company works with national discount chains, uses high-quality specialty stores, or sells directly to consumers via the Web. - Members of the marketing channel perform many key functions. Some help to complete transactions: information, promotion, contact, matching, negotiation, physical distribution, financing, and risk taking. -
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Mkt 300 Ch.12 pg. 336-348 - Mkt 300 Ch. 12 pg. 336 348 -...

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