Team 1 Application Assignment #3 - Completed and Ready for Grading

Team 1 Application Assignment #3 - Completed and Ready for Grading

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Application Questions Group #3 1. Identify and describe the three primary performance dimensions of importance to business unit managers, and provide an example of each in the banking industry. The three performance dimensions of primary importance to SBU managers are effectiveness, efficiency, and adaptability. Effectiveness is measured as the success of a company’s products compared to those of its competitors in the same market (i.e., relative sales growth and/or changes in market share). Efficiency is measured by the results of a company’s programs in comparison to the resources used in implementing them (i.e., profitability and return on investment). Adaptability is determined by a company’s success in responding to changing business conditions and opportunities within a particular market (i.e., number of successful new products and/or percent of sales attributed to products introduced within the last five years). Examples of each dimension in the banking industry: Effectiveness A particular bank’s revenue growth in direct comparison to that of its competitors OR Increased number of depositors indicating a growth in overall market share Efficiency An analysis of the bank’s profitability calculated as a percent of its overall sales OR A calculation of the bank’s profits compared to its expenditures directly related to program/service implementation (return on investment) Adaptability An evaluation of the number of new products (i.e., loan products, investment products) directly compared to the number of new products introduced by competitor banks OR A calculation of the percentage of overall sales directly attributed to products/services introduced by the bank within the past five years 2.
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