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Quizzes - 1 Question(TCO A Secondary data can be used to...

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1. Question: (TCO A) Secondary data can be used to determine which of the following? Your Answer: Demographic composition of markets Retail sales of a product category Changes in market share over time Market potential for industrial products All of these choices are correct CORRECT Instructor Explanation: Chapter 4- Secondary Data, Question 54 Points Received: 5 of 5 2. Question: (TCO D) When available secondary data do not match the data needs of a given research project, the data are said to be lacking in Your Answer: relevance. CORREC T validity. reliability. secondhand sourcing. internal sourcing. Instructor Explanation: Chapter 4- Secondary Data, Question 57 Points Received: 5 of 5 3. Question: (TCO E) Data obtained from direct contact with consumers is known as Your Answer: secondary data. primary data. CORREC T edited data. coded data. tertiary data. Instructor Explanation: Chapter 2- The Marketing Research Process, Question 68 Points Received: 5 of 5 4. Question: (TCO C) The blueprint for the execution of a research project is known as the Your Answer: purpose of the research study. identification of data sources. research design. CORRECT design sample. analysis of the data. Instructor Explanation: Chapter 2- The Marketing Research Process, Question 69 Points Received: 5 of 5 5. Question: (TCO F) Transforming data responses into a form that is suitable for data analysis is known as Your Answer: editing. single sourcing the data. designing a fourth-generation language. coding. CORRECT preparing secondary data.
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Instructor Explanation: Chapter 2- The Marketing Research Process, Question 75 Points Received: 5 of 5 6. Question: (TCO E) What type of study makes use of a group of consumers who are maintained intact for future use at the conclusion of each measurement phase? Your Answer: Cross-sectional study Longitudinal study CORRECT Key-informant study Moderator study Mentor description Instructor Explanation: Chapter 3- Types of Marketing Research, Question 70 Points Received: 5 of 5 7. Question: (TCO F) A table that provides the proportion of low-, medium-, and high-income customers from each branch of a grocery store is known as what type of description? Your Answer: Profile description CORRECT Residual description Blanket description Moderator description Mentor description Instructor Explanation: Chapter 3- Types of Marketing Research, Question 64 Points Received: 5 of 5 8. Question: (TCO A) What is the role of marketing research in strategic planning and decision making? Your Answer: Marketing research plays the informant role in strategic planning and decision making. A business must research the market to help answer questions about competitors, how strongly customers would be with products, if there are any unmet needs that a customer has. Marketing research informs the team answers to very important questions that help them decide which decision to make. Instructor Explanation:
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Quizzes - 1 Question(TCO A Secondary data can be used to...

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