M8010-663.pdf - IBM M8010-663 IBM Digital Marketing...

M8010-663
IBM
IBM Digital Marketing Optimization Sales Mastery Test
v1

QUESTION: 34
Which marketing channel does IBM Impression Attribution primarily influence?
A. Email marketing
B. Display advertising
C. Social media
D. Mobile channels
Answer: B
Reference:
QUESTION: 35
What is the name of the core product of the IBM DMO solution?
A. IBM Digital Analytics
B. IBM Unica Analytics
C. IBM Coremetrics Benchmark
D. IBM Digital Marketing Execution
Answer: A
Reference:
(click the
products tab)
QUESTION: 36
What is the difference between the CBA Suite and the CSO Suite?
A. CBA helps call centers to see what customers see; helps resolve customer
disputes, identify fraud. CSO helps companies replay sessions, drill down problems
in their website and create business impact reports
B. CSO helps call centers to see what customers see, helps resolve customer
disputes, identify fraud. CBA helps companies replay sessions, drill down problems