Local farms - Ag Marketing Explorations of Agriscience

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Ag Marketing Explorations of Agriscience
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http://www.youtube.com/watch?v=kUKSX-zBThg Hellman’s Advertisement on Local Food Security in Canada (we aren’t the only country with this issue!)
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Review from Yesterday Marketing: the performance of all business activities necessary to move products and services from producer to consumer. The Concept of Exchange and The Role of a Consumer Concept Check, Demographics: where people live affects what we buy. Do we buy the same clothes as people in North Dakota? What do you consider when buying a candy bar? Consumer demand and value of your product.
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Today’s Agenda How do you calculate price per pound? What is the relationship between processing, packaging and price of a product?
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How do you determine price? Preparation, Packaging, Shipping costs, Marketing/Advertising About half of the paper products consumed in U.S. are used to wrap, protect and decorate a product. Packaging cost account for about 10% of the price of a bag of groceries,
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This note was uploaded on 12/16/2011 for the course AEC 4200 taught by Professor Roberts during the Fall '11 term at University of Florida.

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Local farms - Ag Marketing Explorations of Agriscience

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