In business, people communicate in many different ways.
takes place during one-on-one discussions, in informal groups, and during meetings (McKenney
& Roebuck, 2006). When individuals communicate face-to-face, they experience the most
effective form of communication (McKenney & Roebuck, 2006). An essential byproduct of
face-to-face communication is immediate feedback.
Other forms of communication utilized by
individuals or groups are orally on the telephone, videoconferencing during presentations, and in
writing using desktop computers or terminals to compose letters, e-mails, memos, and reports.
Because communication influences organizations in major ways, the communication process
must be examined in greater detail.
McKenney & Roebuck, (2006), state that the Communication Process increases the
effectiveness of the communicator.
There are 5 major components to the communication
process, if properly utilized, will enhance the effectiveness of the message no matter what form
of technology is used.
Sender or Encoder
The sender initiates a communication and determines the intent of the message, how to
send it, and what, if any, response are required (McKenney & Roebuck, 2006). The sender bears
the burden in this process, communicating not only the content of the message, but information
Receiver or Decoder