Business to Business Message.Baez

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Running Header: BUSINESS TO BUSINESS MESSAGES 1 Business to Business Messages Luis E. Baez COMM/470 October 28, 2010 Dr. Stephen Mendonca
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BUSINESS TO BUSINESS MESSAGES 2 Abstract Communication between businesses is extremely important in today’s business world. Mergers, acquisitions, conglomerations, and global interactions links many business transactions and people need to communicate quickly and efficiently. Important deals can go wrong if the proper communication process is not followed. We will look at a few examples of business to business messages and analyze their characteristics.
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BUSINESS TO BUSINESS MESSAGES 3 Business to Business Messages Business to business messages need to be written effectively, concisely, and communicate its purpose to the receiver. Ineffective communication with today’s messages could result in major business conflicts as well as loss of business. It is important that messages follow a proper communication process so that the author of the e-mail, message, or memo sends the appropriate message and is easily understood by the recipient (Roebuck & McKenney, 2006). Three Business to Business Messages In this message, Gajeske, Inc. is trying to solicit business from Welker, Inc. They want to introduce their business and products to Welker. Their sales director has sent a message briefly describing what they do and what they sell. He has attached a flier with pictures and information about some of their products. He established a purpose, but he did not do enough research to find out the best receiver for his message. He should have sent it to the procurement department, or to a project engineer that would have looked at the products more carefully and possibly requested a meeting to discuss in more detail. (See Appendix A for Message Received) This message was sent by the University of Phoenix. They came out and did a presentation, to discuss a possible business partnership where Welker would send employees interested in returning to school and paying part of their tuition. Welker would also interview University of Phoenix students for possible employment. Their message content was not very clear as to the purpose, with a very brief explanation about the Sloan award. They did not take
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