Persuasion Lecture Three

Persuasion Lecture - Persuasion Arguments Reasoning Fallacies Remember listeners are persuaded by Ethos credibility Pathos emotional appeals

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Persuasion Arguments Reasoning Fallacies
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Remember, listeners are persuaded by: Ethos – credibility Pathos – emotional appeals Language Delivery Logos – logical appeals Reasoning Evidence Mythos: appealing to your audience’s frame of reference (stories, religion, etc)
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What is an argument? “a particular structure of reasoning that mediates differences between opposing forces” (Daly and Young) “a series of ideas, each one supported by materials, used to advance a particular position about an issue” (Andrews, Andrews, and Williams)
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Argumentation Theories Ethos, Pathos and Mythos Social Judgment Theory Inoculation Theory Consistency Theory (Dissonance) Argumentation by Reasoning (See also Narrative Theory, Toulmin Model and Perelman’s Techniques)
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Types of Reasoning There are FIVE basic types of Reasoning: Deductive Reasoning Inductive Reasoning Causal Reasoning Reasoning from Sign Analogical Reasoning
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This note was uploaded on 12/19/2011 for the course CMS 306M taught by Professor Gomez during the Fall '06 term at University of Texas at Austin.

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Persuasion Lecture - Persuasion Arguments Reasoning Fallacies Remember listeners are persuaded by Ethos credibility Pathos emotional appeals

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