Public Speaking History - PublicSpeaking...

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    Public Speaking A Brief History of a Rich Heritage
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Rhetoric: strategic public  communication
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Public Speaking: A Brief History • Began 2,000 years ago in Greece and Rome • Emphasis on Public Communication Deliberative:  formulation of public policy Forensic:  Needed for self-defense as well as  other judicial arguments Epideictic  (ceremonial): celebrated what it was  to be an Athenian (Arete: public honor and  glory)
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Plato v. The Sophists • Sophists taught rhetoric— Protagoras is first important  sophist • Plato – coined the term “rhetoric”: “the art  of winning the soul by discourse” – He said rhetoric was to be used to  ask the larger question, “What is the  best life?”
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Aristotle  (385—322 BCE) Emphasizes empirical, scientific method Rhetoric is “the faculty of observing, in any  given case, all available means of persuasion”
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Public Speaking History - PublicSpeaking...

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