Chap 17 - SG - Chap 17 Study Guide Key pricing policies How...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Key pricing policies How flexible prices will be Level of prices over the product life cycle To whom and when discounts and allowances will be given How transportation costs will be handled Prince exchanged for something of value –as seen by customers or users Price List price Less: discounts Quantity Seasonal Cash Temporary sales Less: allowance Trade-ins Damaged goods Less: rebated and coupon value Plus: transportation and taxes Exchange Something of value Product Physical good Service Assurance of quality Retail facilities Packaging Credit warranty Place of delivery or when available Prince exchanged for something of value –view of channel members Price List price Less: discounts Quantity Seasonal Cash Trade or functional Temporary "deals" Less: allowance Damaged goods Advertising Push money Stocking fees Plus: transportation, taxes, tariffs, cost of handling or disposal Exchange Something of value
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 12/19/2011 for the course OM 335 taught by Professor Jonnalagedda during the Fall '08 term at University of Texas.

Page1 / 3

Chap 17 - SG - Chap 17 Study Guide Key pricing policies How...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online