Chap 21 - SG - • LAERA Listen Acknowledge Explore Respond...

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Chap 21 – Study Guide Ethical Marketing in a consumer-oriented world How should marketers be evaluated? Measures of consumer satisfaction Why micro-marketing costs too much? Other Basic selling principles
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Unformatted text preview: • LAERA Listen Acknowledge Explore Respond Ask • Eunice’s presentation • Video “Bluesky Creative” • Video “Washburn Guitar” • Video “Stuart Cellar”...
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This note was uploaded on 12/19/2011 for the course OM 335 taught by Professor Jonnalagedda during the Fall '08 term at University of Texas.

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