Lecture 13 - Lecture 13 Ch 11 1. Stay on tasks with the...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Lecture 13 – Ch 11 1. Stay on tasks with the homework o Article it is due on Nov 17th o Project 2. Chapter 11 - Place and Development of Channel Systems o Importance of getting product to market o Place Objective o Direct vs. Indirect o Channel Specialist 3. How do you channel your self to companies? o Go to career fairs o You cant expect them to hire you without even trying o You have to be prepared o Know your product (your skills) o I AM A PRODUCT o You have to know people that know people o Parents are a channel 4. Marketing Channels o A combination of organizations and individuals who perform the required activities to link producers of products to users of those products to accomplish marketing objectives 5. Develop Channel Objective and Strategy o Channel objectives- specifically states, measureable, and consistent with firm's marketing objectives o Channel strategy - an expression of a general action plan and guidelines for allocating resources to achieve the channel objective 6. Factors in Channel Strategy o Buyer preference - letting the customers buy the way they want to Make your brochure, attend info sessions If you don’t make the pre-screening make sure you make the screening Go to BBA Career Services to get the main contact for the company and ask to get breakfast with you o Relationship orientation - building strong relationships with customers
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 12/19/2011 for the course OM 335 taught by Professor Jonnalagedda during the Fall '08 term at University of Texas at Austin.

Page1 / 3

Lecture 13 - Lecture 13 Ch 11 1. Stay on tasks with the...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online