Lecture 15 - Lecture 15 Ch 13 1. Article: Super-Rich to...

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Lecture 15 – Ch 13 1. Article: Super-Rich to boost Holiday Spending o The super rich are boosting the holiday spending and economy o If the sales go down, companies will drop the market share and then the companies will stop coming to recruit o Families with discretionary incomes of $250,000 and up plan on boosting their holiday spending by 7% from last year to an average of $2,708 o Those surveyed who makes between $100,000-$250,000 sais they plan on spending less this Christmas 0 then though 29% of those surveyed in that categories said that in fact their household income is up over from the last year o As for the shaky economy, 84% say they are confident they can handle whatever comes their ways o For most folks, mostly college students, said they plan to spend an average of $558 on gifts this holiday season, with 28% of the general gifts than they did in 2010 2. Article: Portrait of aFuture 500 CEO o Finance 30.6% o Sales and marketing 21.6% o Operations 10.6% o Engineering 10.2% 3. Chapter 13: Retailing o Strategy planning for retailers o Retailer and wholesalers plan their own strategies Must select target markets and marketing mixes carefully
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Lecture 15 - Lecture 15 Ch 13 1. Article: Super-Rich to...

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