Lecture 16 - Lecture 16 Ch 13 1. Not responsible for the...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Lecture 16 – Ch 13 1. Not responsible for the entire wholesaler chapter but you do have to read it because there will be a general question of the chapter 2. Ch. 13 Wholesaler o Why retailers evolve and change The wheel of retailing keeps on rolling AND Scrambled merchandising = higher profits Product life cycle applied to retailing Ethical issues may arise o Difference in Retailing in different nations New ideas spread Mass-marketing requires mass markets Must adapt marketing strategies Online retailing varies o Why is a wholesaler? A wholesaler is the ability of a person or establishment that sells to merchants that do not normally sale in higher quantity to the final customer EX: Costco, Sam's, sometimes Walmart Changing with the times Producing value and profits, not chasing orders Progressive wholesalers adapt Goodbye to some? For those that don’t have good strategies o Types of wholesalers (Exhibit 13-6) Look over the charts 3. Article: Retailing/Target Marketing - Home Depot builds relationships with Hispanic customers o Home depot is launching a partnership with fours national Hispanic orgs to recruit more Spanish speaking employees o They have decided to take in the valuable Hispanic customer niche It is estimated that Hispanics have $1 trillion in annual purchasing power By 2020, 40% of new home buyers will be Hispanic
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 12/19/2011 for the course OM 335 taught by Professor Jonnalagedda during the Fall '08 term at University of Texas at Austin.

Page1 / 3

Lecture 16 - Lecture 16 Ch 13 1. Not responsible for the...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online